Billions of dollars were spent in minutes on the Alibaba Company's websites night to Sunday through Monday, when " Singles & # 39; Day debuted. This " Singles Day " became China's biggest sales event of the year.
The party on November 11 had begun in the 1990s in student circles, as riposte to Saint-Valentin. Alibaba then seized it to make it the day when all purchases are allowed, with measures and reductions. The single day or " 11.11 " thus became a kind of Chinese equivalent to " Black Friday ".
This 24-hour e-commerce festival allows Every Year at the major trading locations Alibaba, Taobao and Tmall to break sales records and spread more and more internationally.
The beginning of the single day, at midnight in China, is It has become a really festive event organized by Alibaba, even through a concert involving Taylor Swift this year.
For the first 20 minutes of the day, goods were purchased for $ 61