Kaluuya will produce the project through its newly formed 59% banner, along with Rowan Riley and Amandla Crichlow, as well as David Carrico, Adam Paulsen and Bobby Hoppey for Valparaiso ( Sound of Silence ). Kevin McKeon will be overseeing Mattel. The project has no studio connected.
"Barney was a ubiquitous figure in many of our childhoods, then disappeared in the shadows, leaving misunderstanding," Kaluuya said. "We are excited to explore this compelling modern time hero and see if his message of" I love you, you love me "can stand the test of time."
"Working with Daniel Kaluuya will allow us to take a whole new approach to Barney that will surprise the audience and avoid expectations, "added Robbie Brenner of Mattel Films." The project will speak to the brand's nostalgia in a way that will resonate with adults, while it entertains today's children. "
" Barney is a dinosaur from our imagination, and we can't wait to get "I love you, you love me" stuck in your heads everywhere, once again, "said Carrico of Valparaiso Pictures
Barney will join other Mattel features that are currently being developed as a feature, including Hot Wheels, Masters of the Universe and Barbie, the latter of which is set up at Warner Bros. and features Margot Robbie , Greta Gerwig and Noah Baumbach attached.