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Verimi, NetID and Yes want to compete with the Facebook button



Frankfurt Here is a login for the online store, as one for the social network and another for the media subscriptions: Many consumers can hardly remember the different passwords and, if possible, access the Facebook or Google sign-in button to log in again and again with a login.

This dominance of US companies in Germany faces multiple identity services. Nevertheless, they are barely visible to consumers, but in the coming months to get on the market: In mid-October, the supplier wants to launch NetID, Verimi is already living with first partner since April and yes in the fourth quarter of this year, with some big Sparkassen.

The goals for the three companies are different. So NetID and Verimi not only want to simplify the login, but also provide consumers with an overview of where they have stored what data. Yes, on the other hand, announces that it does not itself store data and acts as a mediator on behalf of the consumer.

It provides a "hardened identity" that allows users to sign mobile agreements and insurance without having to identify themselves.

The three companies' partners are correspondingly different. By Yes, these are the credit institutions. So far, cooperation with savings banks has been known. "We really want to get started in the first quarter of next year," said Ja-head Daniel Goldscheider. "It's a complex task to integrate Yes into online banking."

Handelsblatt has also discovered that the German folk banks and Raiffeisen banks investigate cooperation with Identity Service. "We can confirm to negotiate with Yes. The negotiations are still ongoing," said Federal Association BVR. Although co-operative banks are currently setting up their own authentication service called Cas, they are basically open to third party services.

If the approximately 900 savings banks and the approximately 900 cooperative banks cooperate with the startup, Yes would push hard. Both groups of banks together hold more than 60 million check accounts ̵

1; all these customers can also access Yes if they use internet banking.

NetID has prominent investors

The NetID service was launched by the Media Group RTL Deutschland, Pro Sieben Sat 1 and United Internet. In addition to the Otto group, dealers like Conrad Elektronik and Douglas, as well as media houses such as the Süddeutsche Zeitung and Spiegel-Verlag, the Immobilienscout24 and Autoscout24 platforms and the DPD package service have entered.

In addition, NetID and Yes collaborate. This combines easy login and provision of identity data. Based on Sven Bornemann, Head of the European NetID Foundation, Yes and NetID complement each other. "The concrete cooperation is still ongoing. The goal is to make it as easy as possible for customers to pay with an online retailer, for example," he told Handelsblatt.

Verimi competitor would get a damper of this service, which also has login and identification combination sat to the target. Behind the initiative are several DAX companies like Allianz, Deutsche Bank and Lufthansa. On Tuesday, Deutsche Bahn and VW Verimi entered.

Unlike Yes, users must actively register with Verimi and legitimize it via the VideoID service WebID Solutions. So many customers already exist, Verimi does not want to reveal right now. By mid-June, only 13,000 users had registered. In addition, disputes in Verimi have caused irritation. The manager Donata Hopfen left the company only a few weeks after the official start.

There should have been a dispute over authority and authority. Co-CEO Holger Friedrich explained the recent change in Verimis, including controversies over the company's direction.

It was obvious that there were contradictions regarding user data. "Of course, data has enormous value, and it requires energetic discussions," said Friedrich. "Verimi's business model only works if customers can be confident that their data will be held confidential."


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