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Social Friday Initiative – Study: Why Do Blue Friday Afternoon?



The same picture shows for France, Sweden, Germany or the United States. Marketagent.com has looked at a total of 10 countries when it comes to productivity and at the same time straight towards social engagement. Because online researchers now show that you can do something meaningful during this time and take the initiative "Social Friday" in the country. Employees are released for a good cause.

The term "Social Friday" was created by Swiss-Macedonian entrepreneur Fikret Zendeli. With his initiative, he has set himself the goal of transforming unproductive office Friday afternoons into social engagement.

This idea is now being followed by market market researchers: "We are happy to be the first to take the social Friday to Austria, As part of the initiative, we are doing a Friday dinner in the blue to give something back to society. the team structure, but is really meaningful, "summarizes Thomas Schwabl, CEO of Marketagent.com, the background. "In the first round, we donate sleeping bags and thermal mattresses to the homeless in Vienna and are delighted to have a competent partner on our side with Shades Tours" continued Schwabl.

Objective: release for good reasons

The campaign's goal is to release employees, if they have good conditions and support socially relevant initiatives ̵

1; if they cook for needy people, spend time actively with accommodation in boarding houses or painting and crafts with children in SOS Barnby. Initiator Fikret Zendeli on his motives: "I would like to create an opportunity for meeting and supporting social organizations locally. The concept's greatest advantage is that companies with such involvement can actively strengthen their awareness of the social environment instead of just donating money anonymously in end of the year.

Where work is most eager

Den Zendeli With their motives for social Friday, bullseye met, highlighting an extensive study by Marketagent.com, which is conducted in ten countries around the world, labor market productivity and social Commitment

It soon becomes clear that Fridays are among the least productive days in all countries surveyed (38%), while in Austria, almost half of all employees recognize that they are no longer fully involved in thinking at the end of the week. after 14:00 the hard work goes steep (33%) and often leads to the fact that we prefer to devote ourselves to meaningless said activities that are of little use for the company's success.

The masters of unnecessary pastime during By the way, working time is the Argentines (48%), closely followed by English and Americans (46%). But above all, age seems to play a big role: The younger the employees, the more likely they will tempt to spend more time surfing the Internet or using their cell phones instead of doing their own business (18-29 years: 21%). vs. 60 to 69 years: 9%).

Immediately after the last hours of a typical work week, interesting country comparisons arise, because the leaders in the case of unproductivity at work week are the Swedes (39%) and all the people the nation who leads the way on many other spheres of life. The British (33%) and French (28%) are also self-critical, while the Austrians are most convinced of themselves and their creative desire (22%). So it is not surprising that local employees see themselves far ahead when it comes to assessing their own productivity during working hours. Together with Switzerland and Germany, they see not only the highest in productivity (over 78%), but also in terms of motivation during working hours. In addition to the D-A-CH region, the United States is also highly motivated, while English and Argentines are at the bottom of the league. Overall, both the working climate and the satisfaction with the company are important drivers for how much incentive we have – especially in the last few hours of a typical office week.

Socially engaged companies have a good reputation

aspects that speak for meaningfulness of honorary work, there are plenty of things. Helps make you happy (47%) and you can help those who are less good (45%). Another 44% believe that much can be done if everyone contributes little and also strengthens the sense of society (36%). The list with good reasons can go on for a long time, but how is it when it comes to managing and creating good things? In fact, it is not primarily anonymous donations that are considered useful (67%). Rather, it is a desire to make direct contact with the people concerned regarding donations in kind (84%) and voluntary work (81%).

Why not do something good during the last hours of the week?

And what is It especially about the Social Peace Initiative? The concept and motivation behind it all fall in the US, Argentina and Spain. Switzerland, Austria, Germany and Sweden are a bit more reluctant compared to this, but basically they are willing to give up work on Friday morning to devote themselves to a good thing (82%). In particular, women and the younger generation under 40 are delighted with the idea of ​​completing their work week with meaningful activities. And it is about two things, because at the end of the day it is not only companies that benefit from socially competent employees (43%).

Conversely, they also proudly refer to their workplace, enabling them to be socially engaged (40%) and thus promote workers' cohesion (37%). There are also socially relevant effects that the social Friday movement holds. Almost 4 out of 10 see their own participation as a motivation for others to get involved and to strengthen the social sensitivity. Empowering people in need and empathizing with society (36%) are important aspects that show the far-reaching effects of having a desk on a Friday afternoon and proactively engaging with the common good instead

Zendeli's intention seems to be fertile with it: that the most fruitless period of the week becomes a time for meeting and broadening horizons – and at a time when attention is needed. A goal that is now also being carried to Austria by Marketagent.com and put into effect together with Shades Tours on February 22, 2019.


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