If you wrote "how bix" in the Google search box, the first two suggestions are "how to disable bixby s9" and "how to disable bixby": that Samsung's digital assistant has failed so far is no big secret. But the Korean company does not make it fool, on the contrary: at the Samsung SDC development club, which ended on Thursday night (local time) in San Francisco, Bixby was everywhere.
No doubt: Korean wants no assistant future market no case left to Google, Amazon and Apple. A specific $ 22 billion will be invested in the company's own AI products by 2020, Samsung dictates journalists in the neighborhood.
Samsung wants to be a software and service company
Although the company has made money in particular with concrete things, it is unclear whether this will continue to work so well in the future. Consumer appetite for smartphones is decreasing, and products from Chinese companies like Huawei, Xiaomi or Oppo are also becoming increasingly popular in the West. According to Samsung CEO Thomas Ko, it's no longer a hardware company, but a software and services program.
Bixby and his artificial intelligence will ensure that Samsung will be good even in the future: in seven so-called AI centers around the world, the digital assistant will be screwed up, alone in Germany, about 100 developers work at the location of Samsung in Bixby. So far, the assistant with the funny name can not speak German yet. But from December it should be so far. Nevertheless, Bixby would be used in the country by a six-digit number of users regularly, in English, said it. Four million units, smartphones and televisions would already dominate Bixby in Germany.
Bixby comes from the Siri inventors
The mind behind Bixby is no stranger in the Digital Assistant industry: they have developed Siri from Apple, then Dag Kittlaus and Cheyer founded the company Viv, bought by Samsung in late 2016.  In Bixby Developer Studio, developers can influence what sentences the user understands how. ” src=”https://heise.cloudimg.io/width/2000/q50.png-lossy-50.webp-lossy-50.foil1/_www-heise-de_/imgs/18/2/5/3/7/9/2/7/IMG_20181108_161908-411ab7bb9cde69a8.jpeg” srcset=”https://heise.cloudimg.io/width/4000/q30.png-lossy-30.webp-lossy-30.foil1/_www-heise-de_/imgs/18/2/5/3/7/9/2/7/IMG_20181108_161908-411ab7bb9cde69a8.jpeg 2x” style=”width:100%;”/>
With independent features, the management of Alexa, Siri and Co will now be obtained. Independent developers can now build so-called "capsules" and thus gain access to their own services via Bixby. For development, Samsung provides the extensive Bixby Developer Studio, with which developers have access to the Natural Language module. Unlike other systems that only work with fixed phrases, users should be able to use natural language. The developers give two, three phrases ("Book me a room in Hanover", "Book hotel in Hanover" and so on). By machine learning, the system should be able to understand and formulate commands that have been formulated differently ("How is the weather in Hanover? Please book me a room there.")
Bixby knows account balance  In San Francisco, Samsung showed very complicated Bixby- Applications from external providers like Fintel Labs: Here users can ask the language assistant about their financial situation, such as how much money they have spent in the month for pub visits – not for dysfunctional people.
Data Protection or Not: The number of users of digital assistants is growing rapidly. and growth is likely to increase as the software becomes smarter. It is understandable that Samsung wants to contribute to this future market. The big question remains: are the Koreans who make Bixby a reason to buy rather than a nuisance? We will keep an eye on Google's search suggestions.