Munich (ots) – Funds advised by EMH Partners invest in the Brand Experience market segment and acquire a majority stake in AVANTGARDE Gesellschaft für Kommunikation ("AVANTGARDE"). Former growth investor AFINUM sells its minority interest during the transaction. In addition, funds advised by EMH Partners will acquire a small portion of the shares in the management of AVANTGARDE, which will continue to have a significant share in the future.
AVANTGARDE, founded in 1
"We have found an ideal new partner with EMH Partners," says Martin Schnaack, founder and CEO of AVANTGARDE. "EMH Partners & # 39; entrepreneurial spirit and enthusiasm for our digital data capture and performance measurement tools in conjunction with meeting communications has particularly impressed us." EMH Partners shares our view of the fast-growing brand experience market and continues to support our ambitions and market leadership internationally. expand. "
AVANTGARDE achieved a fee income of more than EUR 80 million during the fiscal year 2018. For the current fiscal year, the company expects significant and profitable growth. AVANTGARDE employs more than 750 employees worldwide in the creative, consulting, digital and social media, AR / VR, architecture, event management, sponsorship, commerce, film and trend research, AVANTGARDE also offers its clients complete solutions in operational services, especially in retail as a service (RaaS) for physical presence of brands and products, as well as AVANTGARDE as a recruitment supplier with the business unit AVANTGARDE Experts and develops their own software in data analytics to make physical brand experiences measurable and optimized.
As a result, AVANTGARDE is excellently positioned as one of the market leaders, especially in the design and implementation of unique customer experiences for leading as well as a pioneer in the field of retail as a service. Thomas von Werner, Partner at EMH Partners. "AVANTGARDE also has proprietary software and data analytics tools for measuring brand experience, as well as support for customer conversion and storage."
The parties have agreed to keep the information about the transaction confidential. AVANTGARDE is the seventh investment recommended by EMH Partners. EMH's previous investments include Brainlab, a world leader in software-based medical technology, Occhio, a German manufacturer of high-quality lighting, and design office, the German leader in business collaboration.
About EMH Partners
EMH Partners is a European entrepreneurial entrepreneur. The next generation of private equity companies bridges the gap between venture capital and buyout funds by supporting the growth of medium-sized companies with capital and digitalization expertise. EMH Partners follows a structure and scale strategy and supports its portfolio companies in a fair partnership. For more information, visit www.emh.com
AVANTGARDE is a global provider of brand experiences providing strategic branding advice. For international customers, AVANTGARDE creates innovative brand experiences that create unique moments for consumers. As a global team, 750 experts from creation, consulting, digital and social media, AR / VR, architecture, events, project management, sponsorship, commerce, film and trend research work on the mission to create enthusiastic brand fans. Avantgarde creates brand content that is not only digitally shared, but also strengthens and shapes brand perception, creates brand awareness, and creates brand preferences across borders. Through innovative evaluation processes as well as proprietary software and data analysis, AVANTGARDE makes these brand experiences measurable and thus reveals the optimization potential. More information is available at www.avantgarde.net
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