Home / Business / Are meatless burgers bad for you? Impossible Foods CEO answers

Are meatless burgers bad for you? Impossible Foods CEO answers



<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Patrick Brown can be the founder and CEO of & nbsp; Impossible Foods but he does not consider himself a foodie. "data-reactid =" 15 "> Patrick Brown may be the founder and CEO of Impossible Foods, but he does not consider himself a foodie.

"Our company is entirely based on science and research," he told Yahoo Finance in a new interview. "When I founded the company, the most important scientific problem in the world back then was and still understand what makes meat delicious and pleasing to consumers."

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "The Impossible Burger patty has been researched and developed in a lab in Redwood City, Calif. -based "moniker" gives it an air of health, but part of Brown's mission is to make it taste as close to meat as possible. The burgers are made from their own formula with a key ingredient called & nbsp; heme an iron-producing molecule that gives its hamburgers a meat-like taste. "data-reactid =" 17 "> The Impossible Burger patty has been researched and developed in a laboratory in Redwood City, California. The" herbal "moniker gives it an air of health, but part of Brown's mission is to get it to The burgers are made from a proprietary formula with a key ingredient called heme, an iron-producing molecule that gives their burgers a meat-like taste.

LOS ANGELES, CA – SEPTEMBER 19: Patrick O. Brown Attends Impossible Foods Grocery Los Angeles Launch With "Pepper Thai" Teigen on September 19, 2019 in Los Angeles, California. (Photo by Jean Baptiste Lacroix / Getty Images)

While there are fears that hamburgers a are over-processed because they are literally created from a test tube, most mass-produced animal-based meats are highly processed, as well. Brown himself stopped eating meat more than 45 years ago and adopted a completely plant-based diet 15 years ago.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "So how nutritious is the impossible burger? Impossible has the same amount of protein as a lean beef. & Nbsp; imitation meat & nbsp; is slightly lower in calories, fat and cholesterol, but has more carbohydrates and has five times as much sodium – 16% of the recommended daily value, compared to 3%. "data-reactid =" 39 "> So how nutritious is the impossible burger? Impossible has the same amount of protein as a lean beef patty. The imitation meat is slightly lower in calories, fat and cholesterol, but has more carbohydrates and has five times as much sodium – 16% of the recommended daily value, compared to 3%.

But Brown, a physician and biochemist of commerce, argues that sodium comparison is a misleading indicator.

"The sodium level may be higher than a cow's beef. But if you are on a sodium restricted diet, you have to eat six impossible hamburgers just to get to the level that a person on a limited sodium diet can tolerate. So it's not a high sodium product. It is like, [one kind of] chewing gum can be higher sodium than [another] chewing gum. But it doesn't matter, because both are very low, "he explained in an interview with Yahoo Finance.

(Source: USDA, Impossible Foods)

Almost all Impossible Foods customers are omnivores. Ninety-five percent of impossible burger eaters have consumed meat from animals in the same month they ate faux burgers, according to the company.

"I think it's a healthier alternative than it replaces. And that's our goal. If we said," Listen, here you ordered a burger, but we'll give you a kale salad "or something like that "It won't work," he said.

Brown believes he has taken a practical approach to solving what he calls "the most important and challenging scientific question."

<p class = "canvas-atom canvas -text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm "type =" text "content =" Still he is not completely satisfied with the current iteration of the product, which replaced & nbsp; soy for wheat to make it gluten-free . "data-reactid =" 65 "> He is still not completely satisfied with the current iteration of the product, which switched to soy for wheat to make it gluten-free.

" We must constantly make it healthy for the consumer. And we We work on this all the time. We have improvements in progress that are already quite improvements over our current product, "he said." But the critical thing is that if it doesn't deliver what meat lovers want, it doesn't matter how healthy it is. "

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " Melody Hahm is senior correspondent at Yahoo Finance covering business, technology and culture. Follow her on Twitter [19659024] @melodyhahm . She also hosts Breakouts an interview series with up-close and intimate conversations with today's most innovative business leaders. "data-reactid =" 76 "> Melody Hahm is a senior correspondent at Yahoo Finance and covers business, technology and culture. Follow her on Twitter @melodyhahm . also hosts Breakouts an interview series with close and intimate conversations with today's most innovative business leaders.

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