Apple CEO Tim Cook will take the stage at Steve Jobs Theater on Monday to reveal two new company subscription services. One is a highly anticipated video service that will put Apple in direct competition with Netflix, Amazon Prime Video, Hulu and other streaming heavyweights. The other is an all-in-one subscription news / magazine service that can change how many iPhone owners are doing current events and their favorite publications.
The company spent the first half of the week making new hardware announcements – including new iPads, iMacs and AirPods – so that all the focus on the event will be on its latest software and services.
Apple has spent years finding its way to this point. One of the more often quoted quotes from Walter Isaacson's biography of Steve Jobs was Job's boast that he had "cracked" the challenge of reinventing the consumer's television experience. The late Apple founder had reportedly hoped to continue working on a television after having gone down as CEO before his health took a downward turn.
But the company has faced years of unsuccessful negotiations and stopped progress. It never managed to roll out a real internet TV service like the ones we saw from Sling TV, YouTube, Hulu, AT & T and Sony. So even though the job quote is almost certainly irrelevant to what videos we are going to see on Monday, it is still a great endeavor for Apple. The company has devoted resources to original programming, and it has a growing catalog of television programs with big names that are concerned.
Apple came to a less than promising start with its original programming. House of Cards is considered Netflix's first major series, and it was a triumphant. Apple's first turn was, on the other hand, the Application Plan. The blatant Shark Tank knock-off with Will.i.am, Jessica Alba, Gwyneth Paltrow, and Gary Vaynerchuk became much harmed by critics and viewers alike and canceled after a single season.
Apple then tried to stretch James Corden's popular Carpool Karaoke segment to a stand-alone TV series. Reviews for Carpool Karaoke: The series was not much nicer; Yes, an entertaining late show piece with some memorable moments can become fatigue when it is run for 20 minutes. But the show did at least that for a second season and picked up a Daytime Emmy in the process. More importantly, it pulled Apple's original content out of the Apple Music app – a place no-one ever knew about looking for it – and moved to the more sensible TV app that was pre-installed on iPhone and Apple TV. It is the app that is expected to be the home of Apple's new subscription service, even though the company has announced an iTunes movie and TV app for Samsung TVs that can also expand to other non-Apple devices.
How much does it cost? 19659009] Rumors have consistently said that the owners of Apple devices will be able to stream at least part of the original software program service for free. But it will definitely be a monthly subscription component; This is all to drive the revenue of Apple's service companies even higher, remember. I have not yet seen any credible rumors about what Apple is planning to charge consumers. Apple Music costs $ 9.99 a month for individuals or $ 14.99 a month for a family plan.
Apple probably calculates how high it can go here without upset against subscription congestion. A combined Apple Music / Apple Video bundle seems like a wise convenience to offer. In late January Cheddar reported that Apple also put together a gaming subscription service. Will consumers really pay for all these things separately if Apple doesn't combine them?
The company reportedly considered rolling out its own response to Amazon Prime, a comprehensive subscription package that would combine its digital services (including news and video) and bonuses such as increased iCloud storage. Lump game service in it, and maybe you're on something. But we have not yet seen any credible rumors of pricing, so it is still a mystery.
How do I see Apple's TV service?
The leading theory right now is that Apple will integrate its subscription service directly into the TV app on IOS and Apple TV. But there is no TV app for Mac, Windows or Android – not to mention Roku, Fire TV and game consoles. It leaves many potential customers, so Apple must come in a different way for them to watch. A desktop browser can be a simple solution to computers, but other platforms require dedicated apps.
Samsung has already announced that an iTunes Movies and TV Shows app is coming to its 2019 QLED TVs, so there is at least one TV producer with a subscription service portal. But Apple still needs to cover much more land, so it's likely that either the same iTunes app or a TV app shutdown will go to other televisions and streaming devices in the next few months.
Today, Apple's TV shows and movies from various video services – over 100, according to Apple – are delivering and giving users a primary hub to search through that content or find recommendations on what to look at next. But when they play games, viewers still turn to third-party programs, from HBO, Hulu, Showtime, Starz, Syfy and other partners to actually watch something. Building a full streaming app removes any of it jumping in and out of other apps.
Apple News Subscription Service
Apple will expand the scope of its Apple News app with a new subscription service that unlocks the availability of hundreds of participating magazines and magazines that normally hold their content behind a paywall. The new service, described as a "Netflix for news", derives from Apple's acquisition of a company called Texture last year.
It has been rumored that the paid news service costs $ 10 a month and The Wall Street Journal has previously reported that Apple – at least once – hoped to retain 50% of subscriptions to it.
Some publishers have reportedly stated on Apple's terms. Only yesterday, The New York Times reported that both it and The Washington Post have opted out of Apple's soon launch service, but Wall Street Journal is said to have subscribed. It's a great deal for Apple, but two immediate endeavors are evidence that Apple is already having trouble combining the publications that many consumers really want from a service like this. Times said that Apple still requires about half of affiliate subscription revenue, which far exceeds 30 percent from App Store subscriptions and deposits.
But millions of people use Apple News on their iPhones, iPads or Macs, and Apple's pitch is about exposure and new eyeballs. So it will be very interesting to see which publications agree to get the content for the service come Monday and whether Apple can deliver anything convincing from the gate – especially if it really costs $ 10 a month.