Beck Diefenbach | Reuters
The new Apple TV appears during an Apple Media event in San Francisco on September 9, 2015.
Apple has been associated with 34 different productions, according to a voice from Goldman Sachs, and we get our first glimpse of it content on Monday. Apple reportedly invited several Hollywood celebrities to take part in the launch, including Jennifer Aniston and Reese Witherspoon, and sprinkled a reported $ 1 billion a year on video content.
That content will be part of a new digital TV strategy, CNBC reported in October. Apple plans to mix its original software, as it will provide for free, along with subscriptions "channels" from services such as HBO and Starz, which users could either purchase individually or subscribe to as a bundle at a discount.
This would be a significant reduction in Apple's great ambition over the last decade. In Issacson's biography of Jobs, Apple turned out to build a magic television instead of a channel marketplace.
"I would like to create an integrated television that is quite easy to use," Jobs said to Issacson. "It would be seamlessly synchronized with all your devices and with iCloud" and would have the "easiest user interface you can imagine."
The prototype TV in Apple's laboratories contained an ultra-high display screen, video conferencing camcorders, and a cable television streaming service.
The Apple TV rumors affected the Apple stock. Carl Icahn wrote letters in 2015 and said he invested in the company because he expected Apple to release a new TV in the near future, but Apple had already provided these plans, according to the Wall Street Journal.
Instead of an Apple TV, Apple TV service will stream to iPhones, iPads, and Apple TV setboxes. Apple has also shown that it is willing to distribute video on third-party gadgets. In January, Apple collaborated with Samsung to bring the iTunes video store to Samsung's smart TVs.