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American Express ahead of the booking games with resy Acquisition




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The online booking system market may be the new hottest ticket in town, with the news that American Express buys into the fierce competition area.

May 15, the company publicly announced that it is acquiring Resy, a booking and management platform reservation. The reservation game's followers can remember that Resy bought the competitor's reserve in November 201

8 and ramped up his presence before competition

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AmEx has a lot on his plate with his latest acquisition of Resy. & nbsp; Photographer: Andrew Harrer / Bloomberg. Photo Credit: 2017 Bloomberg Finance LP

& copy; 2017 Bloomberg Finance LP

According to a edition of AmEx and Resy announcing the acquisition, Resy has 4,000 restaurants in 154 cities across the United States and accommodates more than 2.6 million diners each week. his sales volume was revealed by AmEx. Resy is valued at $ 53 million and includes investors like AirBnB and Union Square Hospitality Group according to Eater (one of Eater's co-founders is Ben Leventhal – who also co-founded Resy). Leventhal is quoted on the release from AmEx and says "American Express is a brand we have admired and tried to work with from the start. There are countless synergies between Resy and American Express, which we look forward to running together in the name of creating one. global platform for dining that spans both restaurants and restaurants. "According to the release, after the acquisition, Resy continues to be led and run by co-founder CEO Leventhal, along with Resy founder and CTO Michael Montero.

 

Although Resy and American Express were already partners in some areas, Chris Cracchiolo, US Express's vice president of global loyalty and benefits, told the New York Times that the decision to purchase the backup platform was sensible. "American Express wants to be more central to our customers' daily lives," Cracchiolo told the New York Times.

Credit cards such as AmEx, Visa Infinite and others have already made relocations to the reserve space through their concierge services, especially at the upper levels. "AmEx is keen to stick to its card members in a market where it now competes directly with Chase's Safir Reserve and Citi's Prestige Cards. One way is to strengthen its access to the restaurants where its card members want to eat , Ken Sweet writes in an Associated Press story .As luxurious diners continue to chase up exclusive meals as eager as other consumables such as fashion, it needs a credit card company to offer this entire lifestyle approach to its clients discretionary expenses. [19659003]

As reservations, themselves become a commodity through prepaid ticket systems In restaurants such as Alinea (which uses Tock, founded by Alinea co-owner Nick Kokonas), the very nature of difficult reservations changes. Although one can argue that this system is more democratic (to some extent), with restaurant values ​​as gatekeeper removed from the equation, one can also say that these changes actually add more levels of exclusivity by having the income level to the right credit card and upper levels. Who knows what the process will be to get a reservation five or ten years from now? Until the dust dissolves, it may be wise to reserve them.

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The online booking system market may be the new hottest ticket in town, with the news that American Express buys into the fierce competition area. [19659002] On May 15, the company publicly announced that it is acquiring Resy, a booking booking followers of the reservation game can remember that Resy bought competitor Boka in November 2018 and increased his presence before competition from established players such as OpenTable,

AmEx has a lot on his plate with his latest acquisition of Resy. Photographer: Andrew Harrer / Bloomberg. Photo Credit: © 2017 Bloomberg Finance LP

© 2017 Bloomberg Finance LP

According to a release from AmEx and Resy that announced the acquisition, Resy has 4,000 restaurants in 154 cities across the United States and has room for more than 2.6 million dinners Every week. Although the sales volume was revealed by AmEx, Resy is valued at USD 53 million and includes investors like AirBnB and Union Square Hospitality Group, according to Eater (one of Eater's co-founders is Ben Leventhal – who also participated Resy). Leventhal is quoted on the release from AmEx and says "American Express is a brand we have admired and tried to work with from the start. There are countless synergies between Resy and American Express, which we look forward to running together in the name of creating one. global platform for dining that spans both restaurants and restaurants. "According to the release, after the acquisition, Resy continues to be led and run by co-founder CEO Leventhal, along with Resy founder and CTO Michael Montero.

Although Resy and American Express were already partners in some areas, Chris Cracchiolo, US Express's vice president of global loyalty and benefits, told the New York Times that the decision to buy the backup platform was sensible. "American Express wants to be more central to our customers' daily lives," Cracchiolo told the New York Times.

Credit cards such as AmEx, Visa Infinite and others have already made relocations to the reserve space through their concierge services, especially at the upper levels. "AmEx is keen to stick to its card members in a market where it now competes directly with Chase's Safir Reserve and Citi's Prestige Cards. One way is to strengthen its access to the restaurants where its card members want to eat ", Ken Sweet writes in an Associated Press story. As luxurious diners continue to chase up exclusive meals as eager as other consumables such as fashion, it needs a credit card company to offer this entire lifestyle approach to its clients' discretionary expenses.

As reservations themselves become a commodity through prepaid ticket systems in restaurants such as Alinea (who uses Tock, founded by Alinea owner Nick Kokonas), the very nature of difficult reservations changes. Although one can argue that this system is more democratic (to some extent), with restaurant values ​​as gatekeeper removed from the equation, one can also say that these changes actually add more levels of exclusivity by having the income level to the right credit card and upper levels. Who knows what the process will be to get a reservation five or ten years from now? Until the dust dissolves, it may be wise to reserve them.


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