Amazon has moved to put a clear distance between it and Echelon Fitness, a company that produces connected exercise equipment. Yesterday, the company announced that it was producing “Prime Bike”, a stripped-down version of its Peloton-esque Connect Sport spinning bike. But overnight, Amazon released a statement saying that Echelon and Prime Bike have nothing to do with them.
“This bike is not an Amazon product or related to Amazon Prime. Echelon does not have a formal partnership with Amazon. We work with Echelon to clarify this in their communication, stop the sale of the product and change the product brand. ” ̵1; Amazon
At the time of publication, the Echelon press release talking about Prime Bike and the Amazon partnership has been withdrawn. And the bike is marked as no longer available for sale – and the retail list has had the many references to Amazon refined. We have not yet been able to get a response from Echelon and have contacted both Echelon and Amazon to ask for more comment.