Amazon announced today that it will start offering exclusive discounts to premiers trading on Whole Foods – a move that is expected since Amazon acquired the food last year for $ 13.7 billion and recently closed the entire Foods & # 39; reward programs and digital coupons. Prime members, starting today, will be able to take 10 percent of Whole Foods hundreds of sales items, as well as receive other "weekly deep discounts" on top sellers, "said Amazon.
Savings roll into the start of Whole Foods stores in Florida, but will expand to the entire United States Whole Foods Market and Whole Foods Market 365 stores this summer.
Whole Foods currently has over 470 stores in the United States, Canada and the United Kingdom, but the majority – 463 – are in the United States
Amazon has done quite a quick job to exploit its investment in brick. Almost immediately after the acquisition, it began slashing prices in Whole Foods stores. And it already offered special coupons to premiers to help them save more sometimes – for example, when it discounted Thanksgiving turkeys, for example.
Today's news formalizes the previous efforts with a standard payroll program, where Prime members expect to take 10 percent of sales items on a consistent basis, except for other weekly rates on selected items. These will be labeled in store with yellow "10% discount" sales signs and "Prime Member Deal" signs.
For example, this week (5/16-5/22), premiers at supported stores will receive the following savings:
- Sustainably produced, caught halibut dad: $ 9.99 / lb., save $ 10 / lb.
- Organic strawberries: 1 pound for $ 2.99, save $ 2
- Coldbread cafe at Allegro coffee shop: 50 percent of 16oz.
- KIND granola: 11 oz. bag 2 / $ 6
- 365 Everyday Value sparkling water: 12-pack case buy one, get a free
- Magic Mushroom Powder: 50 percent discount
It's common for grocery stores to offer weekly savings, but throughout the food " Cases, customers will not have to sign up for a loyalty card or coupons from a circular – they must join Amazon Prime to enjoy these savings. It may be a lid for Prime members who already shop for the whole food, but could drive price conscious shoppers further away from the chain, given its existing reputation for high prices.
To take advantage of the new program, Prime members will need the App Whole Foods mobile app where they log in with their Amazon account and then scan the app's "Prime Code" barcode at checkout to apply appropriate discounts. Alternatively, they may choose to use their phone number at checkout, if desired.
Amazon also has created a dedicated website for more information about the discount program (amazon.com/primesavings).
 These savings at the store are not the only way Amazon has linked the whole food to its larger business.
The company also launched two-hour delivery from Whole Foods via Amazon's Prime Now service in 10 cities in the United States. more to come this year, says Amazon. Plus, Amazon Prime members get 5 percent back on Whole Foods purchases with the Amazon Prime Rewards Visa Card, which companies announced earlier this year.
And the stores themselves serve as a brick presence for the Amazon online store, with things such as Amazon Lockers, Return Support, and the ability to trade Amazon hardware like Echo Speakers and Fire TV.
"This new Prime Benefit on Whole Foods Market is the perfect match for healthy and good food at even more affordable prices," said Cem Sibay, vice president, Amazon Prime, in a statement about the launch of the launch program. "Our vision is that every day Prime makes your life better, easier and more fun and shopping on the entire food market with exclusive offers and savings are all this and more."