We believe that technology achieves its true potential as we fill it with human creativity and ingenuity. From our first days, we have built our units, programs and services to help artists, musicians, creators and visionaries do what they do best.
16 years ago, we launched the iTunes Store with the idea that there should be a reliable place where users discover and buy good music and every creator is treated fairly. The result revolutionized the music industry, and our love of music and the people who do it are deeply engrained in Apple.
Eleven years ago, App Store took the same passion for creativity to mobile apps. Over the decade, the App Store has helped create millions of jobs, generated more than $ 1
The core is the App Store a secure, secure platform where users can have confidence in the apps they discover and the transactions they make. And developers, from the first time engineers to larger companies, can be sure that everyone plays with the same set of rules.
So it should be. We want more app companies to thrive – including those competing with any aspect of our business, as they drive us to get better.
What Spotify requires is something very different. After using the App Store for several years to dramatically increase its business, Spotify is looking to keep all the benefits of the App Store ecosystem – including the huge revenue that they draw from the App Store customers – without making any contribution to this market . At the same time, they distribute the music you love while making less and less contributions to the artists, musicians and songwriters who create it – even go as far as taking these creators to justice.
Spotify has every right to determine its own business model, but we feel an obligation to answer when Spotify encloses its financial motivations in misleading rhetoric about who we are, what we have built and what we do to support independent developers, musicians, songwriter and creator of all stripes.
So we want to address some important points: