All a business owner wants is to improve not only in the services he gives his customers but to also sustain the line of business by boosting sales.
Is it possible to boost sales without an increase in expenses? Of course! It’s not true that money talks. In reality, a business thrives because of both the abilities and the strategies of the people behind the company.
This article shows you inexpensive and worthy ways you can boost a business sale without spending extra.
#1: Do The Art Of Upselling
The term upselling is known as the action of offering more products before a customer makes the final purchase or checkout. For example, a client decides to buy vinyl records. Upon payment, provide another product by saying, “Would you like to add a cheap turntable under $200 to complete the set?” and proceed to endorse the said item. You don’t have to force clients to buy what you’re recommending, but what’s important is that they have an idea that you sell other products that are worth checking.
Also, this strategy applies to online, over the phone, and in-person transactions. Here’s how you can do it:
- Online sales: develop a program that showcases the products you wish to endorse by immediately popping up after the customer clicks “checkout” in the form of a small poster or speech bubble that’s answerable by yes or no.
- Over the phone: before confirming the payment, ask the customer nicely regarding the product and if they want to buy it.
- In-person: do the same as you would over the phone, but it would be better if you have a catalog or an image on hand.
#2: Always Ask For Feedback And Testimonials
The best way you can endorse your business is to make others do it for you. Ask for feedback or testimonials regarding the customer’s experience during the transaction as well as while they were using the product they bought. Not only does this make your business transparent and truthful, but this strategy also subtly increases your reliability and credibility as a business owner. Along the way, you can ask clients for referrals. That is if they’re willing to do so. Most of the time, happy customers would gladly refer to other potential buyers because of their enjoyable experience.
On the other hand, asking for feedback gives you more room to improve and cater to the needs of the customers. It could be a specific product feature or the product itself, paying attention to what they have to say can help you in the long run.
#3: Encourage Clients To Sign Up And Subscribe For Newsletters
Customers tend to shy away from subscriptions because they need to disclose information. So you need to think of a way to convince them that newsletters are a safe and convenient platform for them to have access to product catalogs, prices, and promos. Make sure that you only ask for essential information such as the name, age, address, and email address. Anything more than that can be a cause for suspicion in some clients.
#4: Distribute Promos, Coupon Codes, And Deals
Once you convince a customer to subscribe and sign up for your product newsletter, it’s time to make everything worthwhile. Avoid sending them repetitive information, especially if the outlook of the poster or advertisement is not pleasing to the eye. Instead, create deals and promos that don’t have hidden charges. Everyone loves a big discount, and sending clients a copy of the codes they can use or deals they can avail will encourage them to visit and check your business products.
#5: Strategize On The Advertisements
In a world full of endorsements and advertisements, the real competition involves knowing how you can make your business stand out among the rest. Although some think that continuously sending notices through email catches the attention of the client, this is not true. Clients may choose to unsubscribe or mark these emails as spam. Try not to overdo it and focus on other aspects instead.
#6: Maximize All Social Media Platforms
The beauty of living in the 20th century means that you can do endorsements without spamming your customers. You can hand out a business card that shows all the business usernames on Facebook, Instagram, or Twitter and ask them to follow these profiles. On the other hand, you can ask loyal clients to post Instagram stories or tweet pictures. This strategy can show potential clients that your product is worth checking.
#7: Establish Partnerships With Other Brands
While it’s good to make a business thrive using your team’s ideas, but it’s also great to have a helping hand along the way. Make friends with other business owners and strike a deal: you endorse their products on your website, and they endorse your product on theirs. Make sure that the partnership benefits and compliments the products you’re selling. If you sell chairs and your business teams up with a company that sells food, it won’t be a great combo for many.
#8: Use Hashtags
Hashtags are a great way to accumulate traffic online. The key is to create a unique hashtag that only applies to the product or the company. After customers purchase a product from you, ask them if they can use the product and company hashtag if they ever think of posting online. This strategy works well on Twitter and Instagram. On the other hand, while on Facebook, join marketplaces and local groups so that you can post there.