LOS ANGELES – "Star Wars" just fell to the ground.
In the first major box office test of the Hollywood High State Summer Season, "Solo: A Star Wars Story" collected about $ 83.3 million between Friday and Sunday, a huge sum for any franchise movie – unless the franchise is "Star Wars" which has always performed on stratospheric levels. "Solo" also sputtered abroad, where the first ticket sales amounted to about $ 65 million.
"Solo", which costs Disney and Lucasfilm's division at least $ 400 million to make and market worldwide, will collect about $ 1
To compare, "Rogue One: A Star Wars Story" generated $ 155 million in its first three days in the theaters of 2016. "Star Wars: The Last Jedi" arrived at $ 220 million in December.
Plywood gridlock, initially. "Solo" arrived in the death star's shadow – "Avengers: Infinity War" – and hot on the hands of "Deadpool 2" (20th Century Fox). "Deadpool 2" was placed second this weekend and collected $ 42.7 million between Friday and Sunday, for a two-week domestic sum of about $ 207.4 million. "Infinity War" (Disney) was third and collected $ 16.5 million for a five-week period of $ 622 million.
Weekend ticket sales amounted to $ 176 million, an increase of 23 percent over the same period last year, says comScore.  "Solo" also received less than euphoric reviews and faced skepticism from the usual "Star Wars" fans, some of which melted over creative decisions made on "The Last Jedi." Disney tries to pull off a complicated generation act – tries to delight older fans while attending thousands of children and children in an attempt to keep the property healthy in the long run.
"Solo" may also have encountered franchise fatigue. "The Last Jedi" just came five months ago, and "Star Wars" films have always been separated for at least one year apart.
"Star Wars fans have a huge ownership ownership, which works for the benefit of the film company and the downside," said Steve Sansweet, president of Rancho Obi-Wan, an ideal "Star Wars" memorabilia museum and the former director of fan relations for Lucasfilm. "There is a growing feeling among fans that the movies start to come out a bit too often."
As with the James Bond series, maybe less?
Disney is disheartened and notes that Marvel films come out at even shorter intervals – "Thor: Ragnarok" in November, "Black Panther" in February, "Infinity War" in April.
"We will judge" Solo "where we end instead of where we start," said Dave Hollis, Disney's president of theatrical distribution. "The base is a bit smaller than we had hoped for, but it is very respectable, and there is no significant competition for the next weekend." Moviegoers gave "Solo" an A minus in CinemaScore retirement.
Some box office analysts said it was unfair to expect that every Star Wars movie would be a juggernaut, especially now that the measured demand has passed: Disney bought Lucasfilm 2012 and when it launched the franchise with " The Force Awakens "in 2015, was the first new live-action payoff in a decade.
"With the help of Marvel Cinematic Universe, there will be films with box office returns such as" Avengers: Infinity War, "but there are films with returns like" Ant-Man, "says Wade Holden, analyst at S & P Global Market Intelligence. "Ant-Man" arrived at $ 57.2 million at first ticket sales in 2015.
Lucasfilm has at least nine more Star Wars movies in the work. The unmanned follow-up to "The Last Jedi" is scheduled for December 2019. Director Rian Johnson is working on a trilogy focusing on new characters. Another expected trilogy is under the direction of David Benioff and DB Weiss, the duo behind the Game of Thrones.
At the same time, director James Mangold ("Logan ") an independent film focused on Boba Fett, the bounty hunter who made his debut in The Empire Strikes Back 1980. An Obi-Wan Kenobi movie has also been in development.
Disney also spends billions to town gga "Star Wars" areas in Disneyland and Walt Disney World. The film director Jon Favreau is working on a live-action "Star Wars" series for Disney's scheduled streaming service. Disney Channel, which has graduated, has great hopes of "Star Wars Resistance", an anime-inspired series that will be released in the fall.
Despite the lower than expected "Solo" debut, the summer of 2018 will generate about $ 4.3 billion in ticket sales, an increase of 14 percent compared with last year.
Summer 2017 was terrible: Domestic ticket sales decreased 16 percent to $ 3.78 billion compared to one year earlier. The result of a strict sputtering follow-up – the fifth "Transformers", the fifth "Pirates of the Caribbean" the eighth "Alien" – and badly restarted as "The Mummy" and "Baywatch."
It was the slowest summer since 1995, when "Pocahontas" was a top draw. After adjustment for inflation, summer 1995 had approximately SEK 3.76 billion in ticket sales. Hollywood's summer stretches from the first weekend of May to Labor Day and usually accounts for 40 percent of annual ticket sales.
"Jurassic World: Fallen Kingdom" is expected to lead this year's recurring. "Fallen Kingdom" finds workers struggling to save unbelievable dinosaurs from an erupting volcano. (Some in Hollywood have joked that the latest outbreak of Kilauea in Hawaii was the work of Michael Moses, the Universal Marketing Director.) "Jurassic World" brought in about $ 652 million on home cinema system in the summer of 2015.
Disney is expected to have another two blockbusters at the end of the season, with Pixar's "Incredibles 2" and Marvel's "Ant-Man and the Wasp", which both give strong advance interest. "The other major studios seem to have mostly ceded the summer to Disney," wrote Doug Creutz, a media analyst at Cowen and Company, in an April report.
For the first time this year, Warner Bros. a superhero-free summer. (If you do not count on the animated "Teen Titans Go! To the Movies.") Instead, Warner will rely on "Ocean's 8", which aims to revive "Ocean's Eleven" heist- the series with a female leading role. Warner has also collaborated with a Chinese company on "The Meg", a cheese-tastic monster shark film that is scheduled for a 10-year release.
"It may be short-term smart as it avoids having an expensive movie crushed by Disney's juggernauts," added Mr. Creutz. "On the other hand, you can not win if you do not play."
Sony Pictures seem to have three hit sequences on their schedule ("Hotel Transylvania 3," "Equalizer 2" and "Sicario: Day of Soldado"), but there are questions about the profitability of Paramount's Mission: Impossible – Fallout, the sixth chapter in the 22-year Tom Cruise franchise.
As superhero movies have become more comical, traditional comedies have had a tougher time to break through at the cash office. That trend could continue. "Tag", an R-rated guy-who-refuses to grow up, is likely to be trampled by "Incredibles 2." Both arrive on June 15th.
Analysts have higher hopes for "Crazy Rich Asians," an attempt to breathe new life into the romantic comedy genre by aiming for a underserved audience. The Warner film has an Asian leading cast.