Home / Entertainment / & # 39; Solo & # 39; Sputters at Box Office, raise concerns about "Star Wars" fatigue

& # 39; Solo & # 39; Sputters at Box Office, raise concerns about "Star Wars" fatigue



LOS ANGELES – "Star Wars" just fell to the ground.

In the first major box office test of the Hollywood High State Summer Season, "Solo: A Star Wars Story" collected about $ 83.3 million between Friday and Sunday, a huge sum for any franchise movie – unless the franchise is "Star Wars" which has always performed on stratospheric levels. "Solo" also sputtered abroad, where the first ticket sales amounted to about $ 65 million.

"Solo", which costs Disney and Lucasfilm's division at least $ 400 million to make and market worldwide, will collect about $ 1

01 million throughout the commemorative Memorial Day in North America, according to comScore. Disney had hoped that the film, directed at a young Han Solo and directed by Ron Howard, would take closer to $ 140 million.

To compare, "Rogue One: A Star Wars Story" generated $ 155 million in its first three days in the theaters of 2016. "Star Wars: The Last Jedi" arrived at $ 220 million in December.

What happened?

Plywood gridlock, initially. "Solo" arrived in the death star's shadow – "Avengers: Infinity War" – and hot on the hands of "Deadpool 2" (20th Century Fox). "Deadpool 2" was placed second this weekend and collected $ 42.7 million between Friday and Sunday, for a two-week domestic sum of about $ 207.4 million. "Infinity War" (Disney) was third and collected $ 16.5 million for a five-week period of $ 622 million.

As with the James Bond series, maybe less?

Disney is disheartened and notes that Marvel films come out at even shorter intervals – "Thor: Ragnarok" in November, "Black Panther" in February, "Infinity War" in April.

"We will judge" Solo "where we end instead of where we start," said Dave Hollis, Disney's president of theatrical distribution. "The base is a bit smaller than we had hoped for, but it is very respectable, and there is no significant competition for the next weekend." Moviegoers gave "Solo" an A minus in CinemaScore retirement.

Some box office analysts said it was unfair to expect that every Star Wars movie would be a juggernaut, especially now that the measured demand has passed: Disney bought Lucasfilm 2012 and when it launched the franchise with " The Force Awakens "in 2015, was the first new live-action payoff in a decade.

"With the help of Marvel Cinematic Universe, there will be films with box office returns such as" Avengers: Infinity War, "but there are films with returns like" Ant-Man, "says Wade Holden, analyst at S & P Global Market Intelligence. "Ant-Man" arrived at $ 57.2 million at first ticket sales in 2015.

Lucasfilm has at least nine more Star Wars movies in the work. The unmanned follow-up to "The Last Jedi" is scheduled for December 2019. Director Rian Johnson is working on a trilogy focusing on new characters. Another expected trilogy is under the direction of David Benioff and DB Weiss, the duo behind the Game of Thrones.

At the same time, director James Mangold ("Logan ") an independent film focused on Boba Fett, the bounty hunter who made his debut in The Empire Strikes Back 1980. An Obi-Wan Kenobi movie has also been in development.

Disney is expected to have another two blockbusters at the end of the season, with Pixar's "Incredibles 2" and Marvel's "Ant-Man and the Wasp", which both give strong advance interest. "The other major studios seem to have mostly ceded the summer to Disney," wrote Doug Creutz, a media analyst at Cowen and Company, in an April report.

For the first time this year, Warner Bros. a superhero-free summer. (If you do not count on the animated "Teen Titans Go! To the Movies.") Instead, Warner will rely on "Ocean's 8", which aims to revive "Ocean's Eleven" heist- the series with a female leading role. Warner has also collaborated with a Chinese company on "The Meg", a cheese-tastic monster shark film that is scheduled for a 10-year release.

"It may be short-term smart as it avoids having an expensive movie crushed by Disney's juggernauts," added Mr. Creutz. "On the other hand, you can not win if you do not play."

Sony Pictures seem to have three hit sequences on their schedule ("Hotel Transylvania 3," "Equalizer 2" and "Sicario: Day of Soldado"), but there are questions about the profitability of Paramount's Mission: Impossible – Fallout, the sixth chapter in the 22-year Tom Cruise franchise.

As superhero movies have become more comical, traditional comedies have had a tougher time to break through at the cash office. That trend could continue. "Tag", an R-rated guy-who-refuses to grow up, is likely to be trampled by "Incredibles 2." Both arrive on June 15th.

Analysts have higher hopes for "Crazy Rich Asians," an attempt to breathe new life into the romantic comedy genre by aiming for a underserved audience. The Warner film has an Asian leading cast.


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